The Peace Kenya! Initiative is a non-violent and non-political initiative that was launched in Italy on the 1st of January 2008 following the violent post-electoral crisis in Kenya.
The initiative quickly developed through internet as an international network of peace activists, who wish to contribute to the resolution of the crisis through joint action at the Kenyan and at the International levels.
The Peace Kenya! network has immediately engaged in awareness-raising activities in Italy and abroad to promote media attention on the crisis and stress the importance of the participation of the Kenyan society as a whole in the resolution of the crisis, with the purpose to promote a culture of peace, human rights and national unity in Kenya, regardless of any political or ethnic considerations.

The objective of the Peace Kenya! Initiative is to contribute to a rapid solution of the crisis in Kenya, through the joint and coordinated action of Kenyan and international civil society to promote a culture of peace, with the support of Kenyan and international artists, musicians and athletes, and of mass media in Kenya and worldwide.
Additionally, the Peace Kenya! Initiative aims at producing tangible social impact to sustain peace, therefore its media action will also be supporting Kenya’s internal production and trade, and particularly the tea and coffee industry, in order to avoid that a dismantlement of the national economy, already severely affected by the crisis in the tourism sector, bring the country to its knees, compromising its chances of peace and development. The proposal (that will be submitted to relevant stakeholders from the Kenyan and international tea and coffee sector) is to create a new Peace Kenya! tea and coffee brand to support Kenyan export in these difficult circumstances.
If our proposal will gather the necessary support, precautions will be taken in order to make sure that, in addition to the support to national economy as a whole, the victims of the current humanitarian crisis will also directly benefit from this initiative.

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